Remember Subway? The snack that purportedly reduces weight while placing you on a lip-smacking diet of exotic breads and global flavors? They've got a new fanbase, and it's kids. Poor kids? Happy Kids!
Monday, December 18, 2017 5:19PM IST, New Delhi - As a part of the first-ever World Sandwich Day celebrations, Subway® India has donated Rs 1.5 million to Kailash Satyarthi Children's Foundation (KSCF) to help accomplish the mission of ensuring freedom and nutrition for underprivileged children across India.
"As a food company with a global footprint, we are proud to be in the fight against hunger and we cannot do it alone." - Suzanne Greco (CEO, Subway)
For every order placed at each of the 600-plus Subway® restaurants in India on the World Sandwich Day, Subway® contributed a committed amount to the KSCF fund for welfare of children. With a view to encourage Subway® customers to celebrate World Sandwich Day by contributing to a good cause, Subway® ran a 'Buy Two Pay Half' offer across all its restaurants in India.
According to the World Food Program, one in nine people go hungry in the world every day. Most of them are children, working families and seniors. "On World Sandwich Day more than 40,000 restaurants around the globe helped Subway donate to people who do not have enough to eat," said Mr Ranjit Talwar Country Director, South Asia, Subway®.