The school of ideas is ready to welcome fresh souls into its soulful campus.


MICA Ahmedabad PGDM-C 2019 MICAT 2019


The name MICA Ahmedabad is synonymous with 'energy' for those who have stepped into the campus on one or more occassions. I remember being on campus in 2014, during the college's cultural fest. Right from the incredibly rich graffiti painted by the institute's students, to the aura of liberated education that seems to flow within its corridoors, everything about the institute seemed to appeal to every part of me that was born to innovate, or at least felt inclined to do so.

I remember being full of admiration and genuine, heartfelt envy at the students who would enjoy the environs of the institute for a full course duration. I recall learning about MICAT for the first time, and the raw enthusiasm that MICA-folk seemed to emanate when speaking of the democratic-elite-camaraderie that is commonplace in every individual.


MICA Ahmedabad PGDM-C 2019 MICAT 2019


Creative energy is a complicated concept to be fully rendered within a decidedly academic environment. The way MICA does this not just beautiful, but worth replicating in every sphere of our professional lives.

-(From our editor-in-chief, fondly recalling his brief stay at MICA during authorspeak 2014)

Founded in 1991, some of MICA’s prominent alumni are now employed with the most revered Indian and global organization, known to occupy positions of influence and creative wisdom within spaces such as FMCG , consumer products, media, digital, consulting, advertising, housing, BFSI, IT/ITES/e-Commerce, analytics, retail, etc.

Many ex-MICA students are succesful entrepreneurs in their own right.


MICA Ahmedabad PGDM-C 2019 MICAT 2019


MICA Ahmedabad invites applications for admission to PGDM-C Batch 2019-21 via MICAT 2019

It is my pleasure to report that MICA Ahmedabad has begun accepting applications to kick off their phase-I admission process, which will welcome students of the 2019-21 batch on campus. This applies to the flagship course of the institute - The coveted 2-year, full-time post graduate diploma in management communications (PGDM-C) course.

Applicants need to enroll and apply through MICAT.

“MICAT is a robust; scientifically validated battery of tests which has been improvised to suit the needs of the multitude external stakeholders. It tests students creative and analytical ability which offers a fair ground to every candidate to perform well which reflects in the diversity of the batch we have over years. Additionally, the exam is conducted twice a year in over 48 cities in the country.”

-Ruchi Tewari (Admissions Chair and Associate Professor of MICA)


MICA Ahmedabad PGDM-C 2019 MICAT 2019


The MICAT difference

Unlike other traditional management entrace tests, the nationwide MICAT is held twice every year. Students are given an opportunity to use the best of the two scores (they have the option to write either or both of the tests).

The MICAT 2019 schedule

  • MICAT-I will be conducted on December 1st, 2018
  • MICAT-II will be organized in February, 2019 (The exact date will be revealed on the MICA website)

Please note that the exmainations will be held at Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam.


MICA Ahmedabad PGDM-C 2019


The MICAT 2019 Preparatory Format

MICAT follows a computerized testing scheme, which consists of three parts, namely the psychometric section, a descriptive section and an aptitude section (this includes objective questions on verbal ability, quantitative ability & data Interpretation, general awareness and divergent & convergent thinking.)

The complete details of the exam, including all important dates and FAQs can be found here.


MICA Ahmedabad PGDM-C 2019


PGDM-C Specializations | MICAT 2019

MICA's flagship PGDM-C program aims to create tomorrow's business leaders, strategic managers and communications experts who will eventually become pillars within the business-communicative ecosystem. Keeping true to that goal, the following specializations are offered. Note that each of these courses have had an unmatched 100% placement record in the past, within organizations of both traditional and millennial repute.

The specializations:

  • Advertising and Brand Management
  • Marketing Analytics
  • Digital Communication Management
  • Media and Entertainment Management

That's it! So if you're planning a two-year journey of creative deep-dive as you equip yourself with industry-conquering academic pedigree, head on over to MICA today. We thank Prof Vaneet Chhibber and his team at MICA (Alan Jeyaseelan, Avnish Dawar, Maithili Shriyan, Priyali Soota, Shivani Gandhi, Sukshita Singh, Anushka Mitra, Jayneel Modi, Kaustav Hore,, Manjima Bordoloi, Mohit Jain, Shriraj Mukherjee, Shrutika Sathenapally, Tanvi Asawa, and Yashika Vohra) for their valuable inputs in the development of this story, and for allowing us the opportunity to carry this feature.


MICA Ahmedabad PGDM-C 2019 MICAT 2019