After five years of manufacturing pathbreaking smartphones, OnePlus has started developing its first smart television unit.
Dubbed 'OnePlus TV', the new product's manufacturing and distribution will be overseen by OnePlus CEO Pete Lau directly (in addition to his existing responsibilities in the smartohone division).
“For most of us, there are four major environments we experience each day: The home, the workplace, the commute and being on-the-move. The home—perhaps the most important environment experience—is just starting to enjoy the benefits of intelligent connectivity. We want to bring the home environment to the next level of intelligent connectivity. To do this, we are building a new product of OnePlus’s premium flagship design, image quality and audio experience to more seamlessly connect the home. We believe your TV has the potential to be so much more than where you watch your favourite shows.”
- Pete Lau (OnePlus CEO), Official Statement
Lau has also stated that the team at OnePlus is toying around with concepts such as 5G and artificial intelligence (AI) to deliver a consistent and connected 'human' experience via its new range of devices.
Once OnePlus enters this market, they will be in direct competition with their rival Xiaomi. The chinese smartphone maker behind flagship devices such as the Mi-3, Mi-A1 and the Redmi Note, has also entered the smart TV space recently. Xiaomi has started retailing its smart TVs (called Mi TV) in India this year, with reported sales figures running into half a million units in just over six months.
We remain hopeful about OnePlus's TV offering, mainly because:
- India is OnePlus's largest market in the world (The company surpassed both Samsung and Apple to lead the premium smartphone segment in India, in the second quarter of 2018).
- OnePlus retains 40% of the total market share in the smartphone space
- Smart TVs are the next big thing after smartphones, especially with the growing popularity of established online streaming services such as NetFlix, Hotstar, AMazon Prime Video, and newer players such as Hulu TV and Hooq TV.