Wedding is a bond that is celebrated throughout life, and today, we have an interview with a duo that makes your weddings truly special, beautiful and unforgettable!
We got in touch with Mansi Shah Doshi and Krupali Motani Shah, to understand their journey in establishing their wedding decor company, that believes in making every wedding beautiful, and truly magical!
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  1. Hello! Please tell us about yourself, your qualifications and how you
    came about the idea of starting Amaara.

Mansi:
So I'm actually a Pharmacy graduate and Krupali is a dentist!!
Both of us had a common passion for decor n gifting. Our love for minimal
yet elegant décor for weddings led us to start Amaara.

  1. When did you start this brand? Tell us about the nature of your work.

We started Amaara in May 2018. We conceptualized and designed décor for various events. Our forte is customization, and bespoke designing. These days, weddings are not limited to just simple mandaps but various different elements. The décor differs from couple to couple depending on their taste, their likes- dislikes and their beliefs. We help them make the beautiful wedding of their
dreams, come into reality. Additionally, we also curate décor for a lot of events like birthdays, baby showers, product launches etc. Gifting and favors are also something we do based on the requirement of clients.

  1. What is your Company about?
    We are crazy about minimal décor and floral accents. We love playing
    around with lot of props and themes. When a couple comes to us for their
    wedding décor we want to make sure that we translate their vision their dream wedding into a magical reality.
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  2. How did you think of starting Amaara Decor (Story about how you went on
    to establish Amaara Decor as a brand, what went on in it’s creation, tell us
    everything from the beginning!)

Mansi- Before starting Amaara, I was working with Colgate-Palmolive for 2 years.
But her passion for décor led her to do a wedding planning course from EMDI ,
through which she interned with Var Vadhu for Ahaana Deol’s wedding and
many such event-management companies. She then continued to work with
National Decorators for 3 years.

Krupali- I'm a dentist, but I always had a knack for gifting. While practising as a dentist I also used to take gifting orders. And eventually both of us together to form Amaara.

  1. What is your USP?
    Minimal and classy. Of course, keeping in mind client’s wishes. They visualize it
    we create it!
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  2. What market does Amaara target?
    Couples about to get engaged or married. Expecting Parents. Anyone celebrating
    their 25 th or 30 th or 50 th birthday. Basically anyone who needs good décor for
    their special day!

  3. Describe your one of the favorite weddings you’ve worked on?
    All our weddings big or small are special to us. As all of them are different and
    beautiful in their own way!

  4. Your company vision?
    To become one of the most loved event décor and gifting company.

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